Rand-Air’s brand values realise agile sustainability

Amid increasingly aggressive industrial and fluctuating economic environments, quality and repair excellence has not solely turn out to be a big advantage, but additionally a significant efficiency differentiator, defining and enhancing long-term enterprise success.
Notably, service excellence is paramount in making certain sustainable monetary and operational management; as well as facilitating and securing all-important customer relationships – and in creating new business and organisational progress opportunities.
As such, Rand-Air – a longtime chief within the field of air, nitrogen, power, circulate (pumps), steam boiler and lighting options, and part of the global Atlas Copco Specialty Rental division -consistently incorporates service excellence, along with its different guiding brand values of partnership, care, motion and fervour, in every interaction with customers and suppliers to make sure long-term, sustainable worth.
“In specific, excellence signifies a devoted and continuous enchancment of ourselves, our solutions and our processes to ship what is required – and what has been promised – with nothing but the finest quality service the primary time, each time to all our prospects – each inside and external,” says long-standing and highly skilled Rand-Air Business Controller Ahmed Badat.
Incorporating the company’s 5 brand values in the strategic financial management of Rand-Air and inside the higher Atlas Copco Specialty Rental division, Badat explains that his team works hard to achieve strict monetary deadlines in essentially the most skilled manner. This includes adhering to techniques and processes, managed on a daily basis and featuring particular duties to ensure customer service is rarely delayed.
“By adopting this method, we respond to customers instantly, whereas remaining up to date with all tasks – thereby providing a seamless, professional service,” he factors out.
“Customer relationships are therefore significantly enhanced, as they can depend on Rand-Air to satisfy their necessities for an optimised, easily accessible, appropriate and reliable rental solution in a timeous manner,” Badat explains.
Excellence – as a useful benefit and one of many company’s five brand values – significantly impacts on success, particularly for Rand-Air as a specialty rental company:
“Despite Rand-Air being a rental solutions provider – and therefore producing no tangible end-product or asset – we are at all times remembered for our service excellence, and for options which help our prospects to fulfill their daily operational challenges.
To ensure and maintain lasting and constructive customer impressions, we always purpose to be ‘one step ahead’ and ‘go the extra mile’ in service. With this technique, we try to turn into ingrained as ‘first in mind, first in choice’ – and in the end the popular native rental equipment options supplier,” Badat points out.
‘Growing’ in excellence
A latest example of the company’s continuous improvement ethos is the digitisation of some of its administrative and monetary processes, to realize increasingly paperless operations and efficiencies.
To achieve the utmost service excellence, nonetheless, continuous improvement – not solely by way of service and know-how, but by way of private and professional development – is essential, Badat believes.
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Complementing Badat’s belief is Rand-Air’s firmly embedded culture of employee improvement; which sees the corporate place sturdy emphasis on common coaching, development and upskilling to not solely add worth, but to develop passionate folks to tackle future roles and turn out to be future firm leaders.
“In the finance department, I firmly consider in the worth of development, and observe an strategy of permitting staff to develop. I encourage staff to work independently but also cohesively – and to make their own selections – for the benefit of the corporate and to make agility depend for our clients. Furthermore, they are encouraged to develop, and develop their careers – be it academically or virtually, with glorious coaching and studying opportunities,” he enthuses.
Badat believes that in this manner, employees can improve their very own confidence to handle new or different challenges in the future, and develop essentially the most optimal product and repair solutions for patrons.
“By combining growth alternatives with the Rand-Air model values of care, passion, motion, partnership and excellence, we ensure that our people – tomorrow’s leaders – are passionate, caring and accountable in what they do – taking action to develop themselves and excel of their work,” he feedback.
In flip, Rand-Air demonstrates the brand worth of partnership and support by partnering with staff and clients to grow, he adds.
“Consequently, clients can benefit from the benefit of interacting with motivated staff, who possess a differentiated strategy and aspire to create and ship successful, ‘out of the box’ options to exceed expectations and fulfill buyer necessities,” Badat says.
This innovative strategy additional aligns with Rand-Air’s ethos of flexibility, agility and adaptability: not solely in gross sales and operations, however in financial administration and administration.
“As every buyer and provider has totally different wants and ranging expectations, we try to be flexible sufficient to adapt and appropriately meet their requirements; while all the time adhering to high moral standards, within the bounds of legality and compliance and with no compromise on high quality or security,” Badat emphasises.
Milestones of success
For Badat, as a highly experienced Chartered Accountant (CA) with greater than 20 years’ expertise in operational and strategic positions and as a long-serving Business Controller and custodian of the Rand-Air monetary providers division since 2007, the company’s excellence is exemplified in key milestones:
These embrace the passion of the Rand-Air group in attaining final company goals by way of shared mutual help and to exceed customer expectations; in addition to the company’s exponential progress, resilience, agility, swift flexibility and proactivity through the years.
“Underpinning the company’s success as a reputable market leader in Africa and leading model in South Africa, is our leadership inside the specialty rental sector and contribution to sustainable profitability inside the Atlas Copco Group; as nicely as the production of exceptional financial and also non-financial returns, such as high targets of gender equality, diversity and more,” Badat advises.
To build on Guaranteed and steady service excellence, Badat envisions future plans corresponding to natural and potentially acquisitive progress – and a greater diversification of the company’s product portfolio.
“These aims, when effectively linked with constant partnership, care, action, passion and excellence, will unlock much more market and progress opportunities where Rand-Air can realise our ethos of creating agility rely via distinctive service,” he concludes.

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